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The Letter
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August 26, 2022
Destination UnknownI'm writing this in Dallas as Podcast Movement is wrapping up, and one of the thoughts I'm taking away from this event is that too many decisions are made without any real consideration of the kinds of questions you need to be asking before you do practically anything. ...
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August 19, 2022
Prepping For DoomsdayLet's say for the sake of argument that it all goes away tomorrow. Let's say for the sake of argument that the "radio is dead" people are even more correct than they think they are. Let's imagine that, suddenly, AM and FM are abruptly shut down, the spectrum returned ...
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August 12, 2022
Que Sera, SeraIt's okay to admit that you don't know what the future will be for this business. Nobody does. (William Goldman's Hollywood aphorism "Nobody knows anything" applies.) Today's "future of audio" could be tomorrow's Quadrophonic, today's next big thing might turn into ...
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August 5, 2022
Pay To PlayWhat's it worth to be on a podcast? A lot, apparently, judging by the numbers thrown around in a widely-disseminated article this week by Bloomberg's Ashley Carman that examined how some podcasters are making a lot -- one is said to have earned $50,000 -- in appearance ...
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July 29, 2022
Two Dollars And A DreamAt this writing, the Mega Millions jackpot is at something like a zillion dollars, and, naturally, despite the fact that you have practically zero chance at winning, you're thinking about what you'd do with the money. And, equally naturally, I saw some posts on social ...
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July 22, 2022
How To Get (Not Precisely) Rich In (Or Around) RadioWould people pay to see you work? I'll wait until you stop laughing. And then I'll point out that for years, some podcasters have been able to accomplish exactly that. They book theaters or clubs and do the show in front of their listeners. Some are successful ...
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July 15, 2022
The Best DefenseHow do you react to a direct attack? Do you get defensive? Do you unleash a barrage of facts and statistics to prove your case? Do you ignore it and hope it goes away? What do you do? Naturally, my answer is different from everyone else's answer. You've heard ...
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July 1, 2022
We Care A LotWhaddya wanna talk about? Yeah, it's a holiday weekend, so you probably want to keep things light if you're talking on the radio or podcasting right now. But the holiday won't last forever, and once it's over, you're back to talking about.... Hmm. Now, some things are ...
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June 24, 2022
More Of What You Came ForIt's Friday and I'm not listening to talk radio because I know what I'm gonna get. It doesn't matter what your politics are, by the way. You can agree with what they're talking about, or you could be absolutely against it, but, well, let's just note this: I don't have to ...
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June 17, 2022
Report From The IR ListLet's start by explaining my previously unexplained absence last week: I had a little mishap. Several stitches and lots of bandages later, I found myself in a position I haven't experienced for a long while: unable to type anything. My hands, wrists, and fingers took the ...