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CCM Coaching Tip #119: The First Two Goals
September 30, 2022
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There are two immediate goals in radio:
1. You have a listener. Keep her (or him) around for a while.
2. Compel that person to come back again tomorrow.
Without meeting these first two goals, NOTHING else can be accomplished. No matter what your Strategic plans are, no matter what the Board of Directors’ monetary aims are, no matter what your “Imaging” tries to accomplish, unless you learn how to grab a listener and make that person want to listen again, you’re dead in the water.
Some questions for you:
Do you spend more time on these fundamental goals than other things in a given day?
Do you give conscious thought to who that person is that’s listening, and HOW to appeal to them?
If not, why not?
Always be mindful of trying to catch the ear of a new listener every time you go on the air. Be purposeful in this; don’t just assume that you do it. What did you do on your show today that set you apart from any other station?
We have the advantage of knowing that we share something with the listener. Interest me, or entertain me. Station Imaging and “blah” Content won’t be worth my time.
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